The objective of this certification is to give you a clear understanding of the difference between truthful, substantiated environmental marketing communications and false misleading statements that can lead to accusations of "greenwashing". The content is based on the ICC Framework for Responsible Environmental Marketing Communications and the globally applicable principles from the ICC Marketing Code – the basis for national advertising codes in 42 countries.
Number of teaching lessons : 5 lessons
Duration : 3 hours
Level :
Language: English
Credit category :
Dr. Oliver Gray
Special Advisor, ICC Marketing and Advertising Commission & Co-chair of ICC Code Revision Taskforce
Dr. Oliver Gray is an ethics solutionist. Formerly the Director General of the European Advertising Standards Alliance and the European Digital Interactive Advertising Alliance, he currently serves as the Co-Chair of the ICC’s Advertising and Marketing Code Revision Taskforce. Oliver has overseen several revisions of the ICC Code and currently acts as a special advisor to the ICC Global Commission on Advertising and Marketing. With over 25 years of experience in advertising self-regulation and co-regulation, Oliver's work has covered various aspects, including issues related to children, gender, digital, AI, as well as the environment, food, and alcohol. He runs his own consultancy, Graywise srl, focusing on ethics, governance, and compliance issues, particularly in relation to marketing communications. Oliver designed this course in collaboration with the ICC, building upon an initial national video tutorial prepared by ICC Sweden.
